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БГ

The CyberStudy educational platform against cyber crimes distinguished as the best PR campaign

date

21 February 2022

United Bulgarian Bank (UBB) and DZI, part of the Belgian financial group KBC, received awards for three of their creative projects at the fifth edition of the Employer Branding Awards competition, organized by b2b Media.

UBB has won first place in the Employer Branding PR Campaign category for the development and realization of the CyberStudy educational platform for users’ online security. Users’ online security and awareness as to how to protect themselves from cyber crimes remains a 2022 top priority of UBB and its employees.

First place in the newest competition category - Creative Thinking - was awarded as a distinction to the Christmas in Rhymes campaign – an inspiring project, which transformed routine Christmas wishes into art. The project’s implementation was supported by some of the most popular Bulgarian actors, who gave life to favourite Bulgarian poems.

KBC Group in Bulgaria also received a third prize in the Employer Branding Idea (during pandemic) category for its innovative approach of enhancing the team spirit and bringing joy to its staff and clients with special surprise concerts. These took place at different office locations throughout the country and the special guests were the attractive performers Ivo Dimchev, A.L.EK.S and Kerana from Kerana and the Cosmonauts.

The prestigious Employer Branding Awards aim at distinguishing businesses and personalities with accomplishments in the domain of building and affirming an employer brand over the past year. At the competition’s edition this year there are more than 100 submitted participation applications and a jury of experts has assessed and ranked the best among those.

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