United Bulgarian Bank (UBB), Bulgaria’s largest bank, and PwC Bulgaria, a leading sustainability consultant, have launched a strategic partnership to support the implementation of circular models in the manufacturing activities of enterprises. The initiative targets the bank’s clients and is part of UBB’s commitment to assist companies in building more sustainable, competitive, and resilient business models. Its aim is to expand the support that UBB provides to its corporate clients during the process of sustainable transition and to enhance resource efficiency.
Through this collaboration, UBB’s clients gain access to specialized expertise in areas such as identifying opportunities to reduce waste, optimizing resources, and developing circular business models (use of sustainable raw materials, waste utilization, extended product lifecycle, etc.).
In the context of increasing regulatory requirements, limited resources, and expectations from investors and markets, adopting the principles of the circular economy is becoming a strategic advantage.
“With this partnership, together with our colleagues from PwC, we aim to support our corporate clients in accelerating their transition to circular and environmentally-friendly economic practices. During the process, we are also training our employees to recognize clients with potential for implementing circular models and to encourage their development towards a sustainable and economically efficient transformation,” said Christof De Mil, Country Team Manager of KBC Group in Bulgaria and CEO of UBB.
“Through our partnership with UBB, we have the opportunity to support Bulgarian companies in one of their most essential transformational processes – the transition to circular and resource-efficient business models. Our team combines years of sustainability expertise with practical understanding of the challenges facing businesses in order to provide solutions that deliver real value. We believe that together we can accelerate the adoption of innovative approaches that not only reduce environmental impact but also improve the long-term competitiveness of enterprises,” said Albena Markova, partner Consulting Services at PwC Southeast Europe.