During 2010 UBB’s important social actions included series of special programs, sponsorships and its own employees’ voluntary contributions, aimed at supporting vulnerable social groups, enhancing education and sports, and promoting cultural issues and events. UBB total contribution for CSR & Sponsorship for 2010 exceeded 335 000 Euro.

UBB Employee Charity Organization continues its efforts in helping disabled people and children around the country. UBB employees have gathered more than 30 000 EUR from staff donations. In 2010 UBB employees organized a photography competition among their children “My holiday photo”, which ended with a charity exhibition.

 Together with the Ministry of Sports and the Bulgarian Sports Federation for Children Deprived of Parental Care, UBB organized a calendar of regional sports events in six Bulgarian cities, as well as two Easter & Christmas tournaments in Sofia, during which more than 500 children from 40 cities competed in six different sports – basketball, athletics, table tennis, football, badminton, volleyball. UBB allocated 50 000 Euro for the events.

Being a sponsor of the Bulgarian Rowing Federation UBB organized for a second time the Rowing School Regatta, together with Mrs. Roumiana Neikova, Beijing 2008 Olympic Champion and Athlete of the Bank. More than 600 school children participated in the events in five Bulgarian cities. Together with Bulgarian lawn Tennis Club, affiliated to the London and Wimbledon based International Lawn Tennis Club, UBB organized series of open tennis training sessions for children from Sofia. For a third consecutive year the Bank sponsored the Youth Football Tournament organized by Dimitar Penev, the Coach of the Bulgarian International team, which won the bronze medals during the 1994 World Cup. The winning teams were awarded by the Bulgarian Prime minister Mr. Boyko Borissov. These events were part of the UBB program promoting sports and physical activities among youngsters as an alternative of drug usage and crime.

UBB donated 30 large exhibition constructions for the new Open Air Exhibition Area in downtown Sofia. The Mayor of Sofia, Mrs. Yordanka Fandakova, received the donation and opened the first exhibition “Golden Thrace – Deities, Humans, and Animals”, representing golden, bronze and silver artifacts discovered from archeological excavations in nowadays Bulgarian lands, once a part of ancient Thrace. 

UBB cultural and historical heritage program made possible the opening for public access of the Archeological Complex “Tomb and Chariot of Thracian king of the Odryssian Royal Family”. UBB sponsored the building of the special protective shelter for the found tomb and chariot, and also financed the Nova Zagora History Museum for the restoration of the found relics. Deputy Minister of Culture Mr. Chobanov opened the archeological complex in June 2010.

UBB continued its partnerships as a main sponsor of some of the biggest cultural festivals in Bulgaria – Apolonia Art Fest, Rouse Music Fest, Varna Summer Theater Fest, etc.